Can I tell you a secret? Everyone feels awkward in front of the camera.
There's a certain amount of insecurity that comes with being photographed, whether you're taking a selfie with friends or actually getting your portrait taken by a photographer - there is always that little twinge of self doubt and fear of how the photo will turn out. I feel that fear, every client I've ever worked with has and every woman I photograph in the future will feel that fear too.
When you're being photographed, your image is literally in someone else's hands - how you're perceived on the other end isn't up to you anymore and that loss of control is where the fear comes in.
What if this angle makes me look frumpy? What if my hair is sticking up funny? What if my makeup is smudged?What if what if what if.
So how do you feel confident in front of the camera?
You have to completely trust the person on the other side of the camera.
The best advice I can give anyone looking for a photographer is to find someone that you trust - someone you would want to grab champagne with after the session, someone you know will answer the phone if you have a last minute question, someone who gets your goofy puns and won't make you feel silly for making them.
Trusting the person with the camera in their hands is the only way to feel confident and secure that you're going to look your best because you trust their judgement and know they want the best for you. You won't have to worry about that funky way your hair tends to curl because your photographer will watch it for you. You won't have to make sure your shirt isn't riding up in the back. You won't have to worry about your dirty laundry sneaking into the frame, because your photographer has already moved them out of the background.
You can sit back, relax and enjoy the experience of building your brand and creating photographs that will connect with your ideal client.