If you've ever been in a school setting where you have to present in front of the class, you've probably saved that presentation onto a cheap plastic bright blue and white icky looking flash drive - at least that was my freshman year experience! I've had so many flash drives over the years for different projects and they've all gotten rickety and the plastic starts to wear out after just a few uses because they aren't built to last.
I can remember going up to the front of the classroom and hoping with everything in my soul that the flash drive hadn't magically corrupted and lost all my work. I wouldn't be surprised if I start to have those college-exam-taking dreams where you're late, but replaced by a corrupted flash drive during my final presentation in front of my scary art history teacher from sophomore year. Obviously, college was all fun and games for me, huh?
College nightmares aside, I shared about how digital files are not archival when my computer crashed last year, and that's still the viewpoint that I stand from as a digital artist. Digital files are not archival - flash drives corrupt, floppy disks become obsolete, and a lot of new laptops don't even have a CD drive anymore. Although I recommend print form above all else because of the archival quality and durability, they still might not be for every client and that's alright!
So what to do as a digital artist? Provide the highest quality digital storage that's available, and stay up to date on new trends in the digital archive world. I'm super excited to announce I'll be offering these new little beauties to clients who purchase digital files in 2018! These custom USB drives are so gorgeous, sturdy, and built to withstand messy desks for years to come. Who knew that a small piece of engraved wood could make an artist so happy, huh?