Photography for Creative Entrepreneurs & Small Businesses

 Creative Direction & Strategic Storytelling

Stories from atLAS Interview Series

Developed a branding and storytelling initiative supporting the university’s focus on research and academic excellence. Directing interviews with faculty, students, and scholars, translating their work into compelling, multi-platform narratives. Producing and art-directing photography, video, and social media content to strengthen the college’s visual identity and visibility.

Publications and Designs

LAS Faculty Research Bulletin | Spring 2026

Led the creative direction for the spring edition of a semiannual bulletin across print and digital platforms. Collaborated with printers and internal stakeholders to deliver a cohesive, high-quality publication from concept through final production. Produced a visually compelling piece that highlighted the college’s research initiatives, strengthened its brand presence, and supported the Dean’s strategic priorities.

Selected Publications:

  1. LAS Faculty Research Symposium – AI IMPACT Program

  2. LAS Faculty Research Bulletin | Spring 2025

Integrated Campaign Development

Integrated Health Studies Digital Experience Refresh

Collaborated cross-functionally with academic stakeholders and communications partners to redesign the Integrated Health Studies program website as part of a broader recruitment and brand alignment initiative. The project included refreshed photography, updated UX and information architecture, newly produced video content, and revised messaging designed to better communicate the program’s value proposition to prospective students.

Led the visual execution and multimedia development of the redesigned digital experience, ensuring alignment with institutional brand standards while improving clarity, accessibility, and audience engagement across platforms. Developed motion and video content that translated complex academic information into approachable, student-centered storytelling tailored for recruitment communications.

Partnered closely with stakeholders across departments to align messaging, creative direction, and user experience goals while managing deliverables across multiple content formats and production timelines.

According to the department’s 2024–2025 annual report, the redesigned communications and recruitment efforts contributed to an approximately 480% increase in projected enrollment for the following semester.

Strategic Visual Communication

Educational Video Campaigns | Local Eclectic

Partnered cross-functionally with Customer Service and Marketing teams at Local Eclectic to concept, produce, and edit a series of educational video campaigns designed to improve customer communication and strengthen brand engagement across digital platforms.

Led the creative development of motion-driven social content that proactively addressed high-volume customer questions while reinforcing the brand’s visual identity through approachable storytelling, polished design, and platform-specific content strategies.

Managed projects from concept through final delivery, including visual direction, video editing, motion graphics, and social optimization. Collaborated with internal stakeholders to align messaging with customer experience goals, reduce support response volume, and maintain consistency across branded communications.

These campaigns supported operational efficiency while elevating the customer experience through accessible, visually engaging educational content tailored for social media audiences.