How to Stand Out in a Saturated Industry

There are so many myths that are easy to get wrapped up in for creative entrepreneurs - that our industry is too saturated which is why we aren't booking any clients, that we aren't interesting enough to share parts of our personality that will connect with our dream audience, and that it's next to impossible to stand out in such a competitive market. But the problem with these ideas is that they can be paralyzing - yes, there are a ton of creative entrepreneurs out there and yes, it's very competitive, but focusing on the negative, scary parts of our creative industries can make us feel so discouraged that we stop trying at all…

Creative EducationKatharine HannahJune 7, 2018How To, Branding Tips, Creative EducationComment

Branding Basics for Creative Entrepreneurs

For creative entrepreneurs trying to make their mark, it’s essential to have a clear idea as to what your brand should be in order to help potential customers find you. The key to any successful business is having an effective brand strategy that sets you apart from the rest of your competition, and right now, a lot of us are competing online where there are thousands of people trying to do the same…