We all want to provide a beautiful, value-driven brand experience to our dream clients - the kind that speaks to the care we put into our work, that visualizes the experience we create, and helps potential clients want to be a part of the brand. Whether you're just starting out in building your brand experience, or you're an old pro who wants to upgrade where you're at - this post will help you figure out where your brand experience is on point and where you can improve.
Map Out The Experience
Your brand experience isn't just the final product or service you provide your clients - it's everything from the first time they find you on Instagram to the final Thank You note you send them once your professional relationship is complete. It's all the feelings that your clients feel throughout their time working with you or using your product - the nerves they feel when reaching out, the excitement they feel during your first meeting, the jitters of happiness they feel when they receive their product/service from you, and how you leave them feeling once the experience is over.
Take a good amount of time to map out every time that you interact with your clients from the moment they inquire (or before for bonus points) to the end of your working together. Take note of every time that you interact and highlight where the gaps are in between those moments - you want to acknowledge both because there is always more beauty you can add to the moments you interact with each other, but there's also more you can do to add value to the moments where you aren't interacting.
Let's use my branding photography clients for example - every time a client books we meet for an in-person consultation before their photography session so that I can get to know them and their brand and also build a relationship. I treat them to coffee at a favorite cafe of mine and spend the time getting to know them so that they feel comfortable with me. Now, there's a lot of photographers who don't meet their clients until the day of their session and that's fine if that's what works for their business, but I feel like this first meeting I have with clients adds so much value to the experience I provide and it helps build the foundation for what my clients will experience through our whole relationship. Plus, who doesn't love a coffee date?
Add Personal Touches
Once you've mapped out the timeline of your brand experience, you can find those points of contact and the gaps in between to help you create interesting and unique ways to add more beauty and value in your brand experience. For creative entrepreneurs who share personal aspects of yourself in your brand (or have personal brands), a great thing to add into your experience is personal touches that reinforce the personality of your brand and the person behind the business.
Love Languages Quiz
A super fun and useful resource is the Love Languages Quiz. As the title suggests, you take the quiz and learn what your love language is so you can figure out the way you communicate and connect with others. This may seem like it's good for personal relationships outside of business (and it is!) but it's also incredibly useful to know how you uniquely connect with your ideal clients, because your touch points in your brand experience will seem more authentic and less mainstream.
If your love language is Words of Affirmation then you may want to include handwritten notes, or blog posts that highlight how much you enjoyed working with your client, or keep notes in your calendar of special dates for your clients once you're done working together. Or if you're love language is Quality Time, you may want to add in an in-person consultation with your clients so that you can give them your undivided attention and add more value in a way that feels natural to you and your brand.
Another way to use the Love Languages Quiz is to take your ideal client profile and see if you can gauge what your ideal client's love language might be. Especially if your ideal client is similar to you in personality (which is super common with ideal client profiles), you can use this information to add personal touches into your brand experience that will resonate with your ideal clients.
Once you've nailed down what personal touches and value driven tidbits that you want to include in your overall brand experience, start sharing those for your potential clients to see. Because if you're already adding these touches to your brand experience, why not share those beautiful moments with clients who are thinking about working with you? The main reason you're building these touch points into your brand experience is to build referrals and word of mouth from your past clients and give a kick-ass experience to those dream babes who want to invest in you, but being able to show your potential clients the types of care you provide and what all goes into your brand experience will help add value without any extra added effort on your end. Win win!
Invest In Your Brand Visuals
Adding beautiful visuals to your brand will add more value your brand experience because your clients will resonate with the imagery and feelings that your visual brand provides. It'll build the know, like and trust factor in both you as a business and the experience that you brand will give them - plus, a beautiful, visual brand will help you look like the professional that you are and significantly improve the perceived value of your services. If you've mapped out the experience and found ways to add your personal touches throughout, the next step would be to share your brand experience visually in a beautiful way.
Personal Brand Photography
Hiring a photographer to create custom, on-brand photography that visualizes the services you provide will add unique beauty to your brand experience, because the photos will be specifically made for your brand (as opposed to stock photos from online). Brand photography will wow your potentials potential clients who have never seen these photos before - and because they're custom made just for you, you can tell the story that your brand experience will provide in a detailed and compelling way.
Through personal brand photography you can tell specific stories and highlight every touch point that you've spent time working on adding to your brand experience. You can visually show your clients what they'll feel like when the experience your brand which is so much more powerful than simply telling. Visual images are processed 60,000 times faster than text in the brain, so infusing your brand with photographs that visualize the experience you provide will help you communicate faster and in a more compelling way.