We all want to provide a beautiful, value-driven brand experience to our dream clients - the kind that speaks to the care we put into our work, that visualizes the experience we create, and helps potential clients want to be a part of the brand. Whether you're just starting out in building your brand experience, or you're an old pro who wants to upgrade where you're at - this post will help you figure out where your brand experience is on point and where you can improve…
Read MoreThere are so many myths that are easy to get wrapped up in for creative entrepreneurs - that our industry is too saturated which is why we aren't booking any clients, that we aren't interesting enough to share parts of our personality that will connect with our dream audience, and that it's next to impossible to stand out in such a competitive market. But the problem with these ideas is that they can be paralyzing - yes, there are a ton of creative entrepreneurs out there and yes, it's very competitive, but focusing on the negative, scary parts of our creative industries can make us feel so discouraged that we stop trying at all…
Read MoreConsistency is key in a lot of aspects of business for creative entrepreneurs - but for the soloprenur's who are the face of their brand, a cohesive brand is even more important in building trust with your potential clients and creating a unique experience that will get your clients raving to their friends about you. What does having a strong, compelling and cohesive brand do for your business? It builds a brand experience that your dream audience will seek you out for…
Read MoreIf I could describe to you my dream photography session as an angsty teenager in Indiana, this would be it. When Layne first reached out to me about photographing her author headshots I just about lost my mind - Layne is an author and her debut book is a feminist psychological thriller set in the Chicago theater scene. I mean, seriously - could she be anymore kickass? We connected immediately over our love of moody portraits, our senses of humor and our shared love of the Chicago creative boss babe scene…
Read MoreHard drives, cloud storage, best practices for how to secure your digital files, my personal backup systems and the un-sexy world of digital archives. This part is definitely full of concepts that make creatives nervous, but it’s better to realize you’re unprepared beforehand than when you’re in the middle of a client project and you make a costly mistake…
Read MoreAnnouncing my first ever Headshot Mini Sessions + Co-working event at Indigo & Violet Studio! I’m so excited to be partnering with the incredible Indigo & Violet Studio to be offering this limited edition Headshot Mini Session + Co-working event on May 15th! This exclusive event includes a 30 minute session with yours truly, one lifestyle headshot photograph included, plus all day co-working at Indigo & Violet Studio for only $99!
Read MoreI was first introduced to Creative Women's Co. when I was chosen to be their photography partner for their first Chicago Retreat at the beginning of the year. I've met so many incredible women through this group and I'm so excited to have been featured on their blog as one of their Creative Women Interviews! View the full feature to hear more of my story - how I started my business, what inspires me as a creative woman in Chicago, what my first job was (hint: it involves being a vegetarian making chicken wings), and what a day in the life is like...
Read MoreFor creative entrepreneurs trying to make their mark, it’s essential to have a clear idea as to what your brand should be in order to help potential customers find you. The key to any successful business is having an effective brand strategy that sets you apart from the rest of your competition, and right now, a lot of us are competing online where there are thousands of people trying to do the same…
Read MoreSuper excited to have been featured on Voyage Chicago's Most Inspiring Stories for the North Side! Voyage shares amazing stories from creatives and business owners all over Chicago and I'm so honored to be a part of this community! Check out the feature to learn my journey of growing up unschooled, finding out halfway through college that I didn't want to pursue what I was studying, and how I ended up where I am now...
Read MoreCan I tell you a secret? Everyone feels awkward in front of the camera. There's a certain amount of insecurity that comes with being photographed, whether you're taking a selfie with friends or actually getting your portrait taken by a photographer - there is always that little twinge of self doubt and fear of how the photo will turn out. I feel that fear, every client I've ever worked with has and every woman I photograph in the future will feel that fear too...
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